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Outdoor Living · UK

From zero social media to £500,000 in revenue.

We worked directly with Paul, the Managing Director — a man who, in his own words, knew nothing about social media and hated being on camera.

We handled the strategy, the scripting and the editing, turning simple, honest videos into a steady stream of enquiries. Within 90 days the business was reaching millions of people a month and had generated over £500,000 in sales — directly from content.

Get results like this
0+
Views in the last 30 days
£0+
Revenue generated from content
From scratch
No prior audience or experience
90 days
To consistent inbound enquiries
Paul
Add assets/img/paul.jpg
to show his photo here
Paul, Managing Director of Outdoor Living
PaulManaging Director
Outdoor Living HQ

"I had no idea what I was doing. We had under 100 followers, no plan, and I hated being on camera. Flozy took care of everything and turned it into our number one source of leads and sales."

Paul didn't become a marketer. He just turned up, filmed a few simple clips a week on his phone, and let us do the rest. The results below are real — pulled straight from the Outdoor Living Instagram account.

Straight from Instagram · last 30 days

The numbers don't lie.

Views30 days
4.9M
views
● 98.6% new audience
99.6% from Reels
Followers30 days
0
+104.5%
+7,363 new followers in 30 days
Accounts reached30 days
3.7M
+882.3%
Real people seeing the business for the first time

The content

Simple videos. Big reach.

No fancy studio. Just Paul, his showroom, and a phone — turned into scroll-stopping videos by our team.

1.6M
1.2M
940K
720K
510K
380K

Add your reel thumbnails as assets/img/reel-1.jpg … reel-6.jpg to show the real videos.

What we actually did

The first 90 days.

1

We learned the market

We studied how people actually buy hot tubs and swim spas, and where competitors were getting it wrong. Then we built Paul a simple plan that made Outdoor Living feel premium and trustworthy — not pushy.

2

We made filming easy

Paul dreaded the camera, so we gave him short, dead-simple things to record on his phone. He filmed a week's worth in under two hours. We did all the editing and posting.

3

We doubled down on what worked

Each week we looked at what people responded to and made more of it. Reach climbed to 4.9 million views a month — 98.6% of it brand-new audiences who'd never heard of the business.

4

We replied to every comment

As the videos took off, every single comment got a fast, friendly reply — keeping the momentum going, pushing the posts to even more people, and turning casual interest into real enquiries.

What happened next

It didn't stop at 90 days.

The videos changed more than the follower count — they changed how the whole business is known.

17,000+
followers today, still climbing
4
showrooms across the North
4.8★
Trustpilot rating

The man who hated being on camera is now the face of the company — his own website promises customers "straight answers, from Paul and the team."

P
Paul MargerisonFounder & MD, Outdoor Living · Hull

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